thankQ Resources

GUIDE: How to Develop Stronger Donor Relationships—4 Pathways to Fundraising Success

How to Develop Stronger Donor Relationships

Trust. It’s pretty important in any relationship. And for nonprofits and their donors, it’s paramount. Yet, according to a recent Chronicle of Philanthropy poll, over a third (35%) of Americans say they have little or no confidence in charities. Clearly, there is some work to be done.

As with all good relationships, the one between donors and nonprofits needs to be a two-way street, with honesty and respect on both sides. It’s no longer enough for nonprofits to simply inspire people with what they do. Donors want to feel listened to and understood. They want to know that you care what they think. Every interaction needs to be thoughtful and considered—a good experience they’d want to repeat. You need to take them on a carefully planned, yet flexible journey that’s right for them.

So how do you build these trusting, reciprocal relationships with your donors?

In this guide, we will break down how to build fruitful, lasting donor relationships through:

  1. Segmentation
  2. Personalization
  3. Integration
  4. Data

We’ll share the what, why, and how for each of these four areas, plus expert tips that will take your fundraising to the next level.

Download the Guide to Developing Stronger Donor Relationships:


Want to see how thankQ can help you strengthen your organization’s relationships with your donors? Contact us to set up a personalized demo.