Donor relationships. Have you checked in on yours?
- Donor Engagement |
In our last blog we talked about the timing of your ask, an act of inspiration rather than persuasion. But, the key to good timing lies more in the quality of your donor relationships than it does any cut and dry fundraising formula. Relationships. We see that word a lot. And for good reason. But in the current climate — surrounded by angst, uncertainty, and funding shortfalls — it can be easy to forget them. We can be quick to send out a barrage of emergency messages and funding appeals without taking the time to check in on the people that receive them.
When was the last time you asked your donors if everything was okay?
Of course, we know that a lot of nonprofits are already doing this — and these small acts of kindness can go a long way to help beneficiaries, supporters, and their families through this time of crisis. Still, it doesn’t hurt to be reminded.
There isn’t a nonprofit in the world that was prepared for the havoc COVID-19 has created. For the funding shortfalls, the furloughs, the gaps in service provision. It might not seem like it at the moment, but there will be life after COVID-19, and we need to be prepared for that. We need to be looking forward and planning for the future. And of course, your supporters will be part of that plan. Part of the rebuilding process.
So take the time to ask if they’re okay. It can be a video, a phone call, an email, a photo message, or handwritten note – there are so many different ways. Whichever you choose, this is the time to show solidarity. To show your donors that they are more than just a credit card —that you see them as people. Real people, facing real problems and challenges.
Yes, COVID-19 has hit the sector hard. But that doesn’t mean there aren’t any silver linings to be had. Maybe, just maybe, a new bond — the chance to build better relationships with your supporters, is another one to add to the list. COVID-19 might be our present, but it is your relationships that will stand the test of time.
Take every opportunity you can to invest in yours.
Want to see how thankQ CRM can you keep in touch with your constituents? Contact us to set up your personalized demo.