- Donor Engagement |
Donor Engagement Checklist—8 Questions to Ask Before Your Next Campaign
Behind every successful fundraising campaign, you’ll find a significant amount of research, planning, and internal persuasion. If you want to see results, remember to ask yourself and your colleagues the following questions before you start! 1. What do we want to achieve? Have we set specific goals that are centered around our supporters or potential […]
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How nonprofits can use social media: Everything you need to know from A to Z
Did you know that more than 3.8 billion people have at least one social media account? That’s almost half the world’s population. Incredible—up 9% from last year. Not only are user numbers soaring, social distancing measures have seen a HUGE rise in usage. This is particularly (but not exclusively) true for younger generations—with half of 15-35 year olds spending more time on social […]
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How to create a great donor portrait
We’ve all heard of Gwendolyn Giver – the stereotypical supporter (just in case you haven’t, she’s female, aged 45 to 60 and loves to give, preferably with cash). But what if we told you she doesn’t exist? Would it make a difference to your nonprofit’s communications? It shouldn’t, because Gwendolyn Giver never existed. She is […]
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How to make sure your nonprofit’s website shines this holiday season
Just when you thought 2021 would never end, the holiday season is finally upon us. Digital fundraising campaigns are launching, direct mails are dropping, merchandise is selling, and you’re one event away from this year’s target. December is a peak time for charitable giving and now, more than ever, your website is your window to […]
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TikTok: Everything your nonprofit wants to know, but is afraid to ask
Everywhere you go these days, people are talking about TikTok —the latest surging social media trend. You’re probably wondering what it’s all about, and if your organization should be on it. We know there can be a lot of pressure when it comes to social media for nonprofits. There are so many platforms out there, it […]
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9 ways a fundraising CRM can increase donor retention
Legacy donations are the long-term aim of any individual giving program. But getting there is not easy. From the first donation to the last, you are taking your donors on a journey and it’s easy to lose people along the way – especially when you are working with hundreds, if not thousands, of individual donors. […]
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Secrets of a good fundraising direct mail appeal
We are approaching a year of on and off lock down with no immediate end in sight. Like it or not, that means you’re going to be spending more time online. Remote working, social media, video chats, family zoom calls, happy hour games, virtual museum tours… So much of our daily lives has become about […]
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Six mistakes nonprofit fundraisers make, and the lessons we can learn
Charitable giving is a huge part of our culture, but it isn’t easy. As service demand continues to rise, so too does the need for donations. And, as much as we would like to imagine a world of spontaneous giving, the fact is that money does not raise itself. Most gifts are prompted, and you are […]
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Make the most of your virtual conference
Hands up if you’ve attended a virtual conference over the last few months. We thought so. In a world gone digital, virtual conferences are popping up all over. Maybe you’re even planning your own. Gone are the days of putting a camera in the back of the room and pressing record. With so much competition […]
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How to make video calls work for you AND your donors
Just when you thought it was safe to go back to the office, the second wave strikes. Working from home is where it’s at once again and we’re all getting pretty good at it. But let’s face it, a zoom call with your nonprofit’s most important donor is not quite the same as the face […]
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