thankQ Resources

Fundraising lessons learned from the COVID crisis in 2021. A fundraising toolkit.

Raise your hands if you thought the COVID crisis would be over by now? We did! But as yet another variant appears and we enter a new phase of possible restrictions, it seems the rollercoaster is far from over. So, we’ve taken this chance to look back over the past year and a half to […]

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Giving Tuesday doesn’t always have to be about the money

Giving Tuesday was created in 2012 as a way to encourage people to do good. Last year, 34.8 million people participated in the Tuesday after Thanksgiving event, and gave an estimated $2.47 billion in the US alone. But Giving Tuesday is not just about giving money, it’s about giving back, in any way that you can. […]

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Campaign checklist: driving more donors to your online appeal

We love how creative nonprofits can be. Even in these COVID-times, organizations are rising to the challenge, pivoting campaigns, and embracing the world of digital fundraising. But it isn’t easy, particularly with so many organizations clamoring for clicks. For every success story, another organization is struggling to get its message out there. So, we put […]

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How to maximize your nonprofit’s social media fundraising

We all know that in digital fundraising content is key. But there is no point spending hours perfecting your post if it’s going to be forgotten a short time later. True, you could spend a fortune on paid promotion. But if you really want to make the most of your nonprofit’s social media posts you […]

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Ways to get ready for in person fundraising events

Just when you thought we were seeing the light at the end of the tunnel, the emergence and spread of the new Delta variant is starting to make us hesitate once again. It certainly doesn’t make event planning easy, but it is important to start thinking forward. The last year and a half or so […]

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Ways to say ‘thank you’ to your donors

Thank you. Two words that make a world of difference. It sounds pretty obvious. But you would be surprised just how many organizations don’t say thank you often enough, or worse, don’t say it at all. More than just good manners, it’s an important part of the relationship-building process. No donor should only ever hear […]

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Digital fundraising jargon at a glance

Looking to refresh your nonprofit’s digital fundraising strategy? No doubt you’ll be scanning the landscape for digital disruptions, evaluating progress against your KPIs, analyzing the CTC and CPC of your latest A/B split tests and calculating event ROIs. Sound confusing? It’s meant to. We all love to play a bit of buzzword bingo, but when […]

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9 ways a fundraising CRM can increase donor retention

Legacy donations are the long-term aim of any individual giving program. But getting there is not easy. From the first donation to the last, you are taking your donors on a journey and it’s easy to lose people along the way – especially when you are working with hundreds, if not thousands, of individual donors. […]

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Secrets of a good fundraising direct mail appeal

We are approaching a year of on and off lock down with no immediate end in sight. Like it or not, that means you’re going to be spending more time online. Remote working, social media, video chats, family zoom calls, happy hour games, virtual museum tours… So much of our daily lives has become about […]

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Six mistakes nonprofit fundraisers make, and the lessons we can learn

Charitable giving is a huge part of our culture, but it isn’t easy. As service demand continues to rise, so too does the need for donations. And, as much as we would like to imagine a world of spontaneous giving, the fact is that money does not raise itself. Most gifts are prompted, and you are […]

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