thankQ Resources

Fundraising lessons learned from the COVID crisis in 2021. A fundraising toolkit.

Raise your hands if you thought the COVID crisis would be over by now? We did! But as yet another variant appears and we enter a new phase of possible restrictions, it seems the rollercoaster is far from over. So, we’ve taken this chance to look back over the past year and a half to […]

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How to create a great donor portrait

We’ve all heard of Gwendolyn Giver – the stereotypical supporter (just in case you haven’t, she’s female, aged 45 to 60 and loves to give, preferably with cash). But what if we told you she doesn’t exist? Would it make a difference to your nonprofit’s communications? It shouldn’t, because Gwendolyn Giver never existed. She is […]

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How to make sure your nonprofit’s website shines this holiday season

Just when you thought 2021 would never end, the holiday season is finally upon us. Digital fundraising campaigns are launching, direct mails are dropping, merchandise is selling, and you’re one event away from this year’s target. December is a peak time for charitable giving and now, more than ever, your website is your window to […]

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Giving Tuesday doesn’t always have to be about the money

Giving Tuesday was created in 2012 as a way to encourage people to do good. Last year, 34.8 million people participated in the Tuesday after Thanksgiving event, and gave an estimated $2.47 billion in the US alone. But Giving Tuesday is not just about giving money, it’s about giving back, in any way that you can. […]

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Campaign checklist: driving more donors to your online appeal

We love how creative nonprofits can be. Even in these COVID-times, organizations are rising to the challenge, pivoting campaigns, and embracing the world of digital fundraising. But it isn’t easy, particularly with so many organizations clamoring for clicks. For every success story, another organization is struggling to get its message out there. So, we put […]

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TikTok: Everything your nonprofit wants to know, but is afraid to ask

Everywhere you go these days, people are talking about TikTok —the latest surging social media trend. You’re probably wondering what it’s all about, and if your organization should be on it. We know there can be a lot of pressure when it comes to social media for nonprofits. There are so many platforms out there, it […]

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How to maximize your nonprofit’s social media fundraising

We all know that in digital fundraising content is key. But there is no point spending hours perfecting your post if it’s going to be forgotten a short time later. True, you could spend a fortune on paid promotion. But if you really want to make the most of your nonprofit’s social media posts you […]

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How to run a hybrid fundraising event

COVID has impacted our lives in so many ways the past 18 months. This “new normal” also brings change, change again, and more change.  This has been especially true in the world of fundraising. With in-person events canceled, fundraisers all over went virtual – with great results!  But what happens now that restrictions have started […]

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Ways to get ready for in person fundraising events

Just when you thought we were seeing the light at the end of the tunnel, the emergence and spread of the new Delta variant is starting to make us hesitate once again. It certainly doesn’t make event planning easy, but it is important to start thinking forward. The last year and a half or so […]

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Ways to say ‘thank you’ to your donors

Thank you. Two words that make a world of difference. It sounds pretty obvious. But you would be surprised just how many organizations don’t say thank you often enough, or worse, don’t say it at all. More than just good manners, it’s an important part of the relationship-building process. No donor should only ever hear […]

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